You're ready to finally launch your brand new blog and are even considering using Squarespace - but you have some hesitations in using the platform. In today's video, I'm sharing 6 Squarespace myths you NEED to know about.
There are a lot of ideas surrounding Squarespace out there today - there's so much noise when it comes to comparing it with WordPress. It can be super overwhelming. Today, I want to help bust through some of those hesitations you have.
I tried Squarespace on THREE different occasions before getting totally hooked to this powerful platform. In fact, there was one of them in which I came back completely hating the platform with every fiber of my being.
Some of the points I'll be covering today include the reasons I couldn't get into using it in the beginning. I mean somethings you might be thinking about include ...
- Connecting it with your email provider
- Optimizing your site for high SEO
- Building sales and landing pages for your offerings
... and that's not even all of them! There's a long list of reasons you might be hesitant about diving into the platform. While I could talk for HOURS about all of them, I chose just 6 to focus on today.
I completely understand being hesitant, which is why I want to cover some common Squarespace myths for you so you can put your mind at ease and trust that this is the perfect platform for you and your new blog.
myth#1: you can't optimize your seo with squarespace
This is a myth that I swear will float the internet until the end of time. You absolutely can optimize your seo with squarespace! If you know what you're doing, your SEO will be strong no matter what platform you're using.
But let's be real ... I know plenty of people who use Squarespace who rank for search results.
Not to mention, SEO is not reliant on the platform you're using - but rather, what you're doing to optimize it.
If you want strong SEO, implement the strategies yourself
1 | choose keywords that make sense
The absolute number one thing to do for strong SEO, is optimizing keywords. This part takes more work because you need to make sure they will rank. Before you even start writing a blog post, research those keywords!
A keyword is useless if it's not being searched or is too highly competitive.
As you're searching, make sure there's high volume with low competition. This gives you a better chance. But DO NOT keyword stuff your posts - choose things that you will naturally write as you write the post. For example, this post will naturally rank for Sqarespace Myths, I don't even have to think about it.
2 | make sure you link to other posts
Google LOVES it when you link to other blog posts - others and your own. When a post gets linked to, it's showing the internet that it's something people like and gives you more juice to get on the first page of search results. And when you link to other posts, it also adds some juice.
Not to mention, you're helping your audience out by supplying them with other helpful content. Link to other stuff, it's right.
3 | write valuable content reader will enjoy
In order to help your SEO, it's important to naturally write valuable content that your readers will benefit from. If they're coming looking for Vegan recipes and you write about your mom's new cat, you're going to chase away A LOT of traffic. Plan blog posts that your readers will really enjoy.
Help solve a problem - even if that problem is "how the fuck do I cook a pizza without dairy cheese?" <--- because everyone wants a delicious pizza every now and then, right?
The cool thing about SEO is that when you're just learning basic stuff - most of it is common sense. You'll naturally do it without even realizing it. Write a killer blog posts and you're already making progress.
4 | make sure your content is engaging
If you're writing blog posts and getting tons of traffic people are leaving right away? Your content is garbage. Re-write it so that people are blown away and want to click more.
But it's also important to arrange blog posts so that it encourages more clicking - link to other posts within the post, include a related posts section down at the bottom, and do what you can to encourage more clicking and reading. Get them to share the post too!!
Your content needs to be engaging your readers to click to more blog posts
5 | create blog post titles that make sense
It honestly drives me crazy when people don't create titles that make sense for the post. I've seen people say "An afternoon hike" and then go on to talk about the 5 ways they survived it with a toddler. WHY IS THAT NOT YOUR TITLE?!
Titles are another resource for keywords and when you use keywords in your title, it ups your chances to show up in Google search results. It adds to your SEO juice by making sure title are named correctly.
If you're having trouble, check out this kickass headline analyzer to help you out. I aim for a score of 78 or higher.
6 | write content that is long enough to help your readers
Length truly does matter when it comes to your SEO. But let's be honest ... it's 2017 now and not a goddamn person wants to read something that's like 200 words. We want meaty posts. We want value. We want to learn something!!
There's lots of ideas around length ... but here's my thing - it doesn't matter how long or how short as long as you are truly helping with valuable content. I'm sorry but 300 words isn't going to be valuable. 700 words still might not be that valuable but it can be if you're writing very to the point stuff.
You need to write content that is long enough to truly help with a problem
7 | practice a consistent posting schedule
Now, don't mistake this for "post 3 times a day every single day until i fall over and die from pure exhaustion and my husband thinks I'm playing some sick cruel joke until he figures out I actually am dead" concept.
I think posting every single day for the rest of your career is stupid.
What you should do though - post a shit ton of content in the beginning and then slowly lessen how much you produce. You need to decide how often you'll post and what days - without getting burned out.
I don't care if you're posting once a day, once a week, or once a month. No matter how often, you need to be consistent with it. Google loves consistency and so do your readers.
8 | use headings to organize your content
I naturally have to do this or it drives me up a damn wall. But make sure you use headings, bolded text, numbered lists, etc to break up your content. Not only will google pick up on the keywords, but it makes it easier to read. I HATE posts that are just a bunch of paragraphs that I can't skim to see what it's going to say before I read too much of it.
Use headings to organize and strengthen your SEO.
myth #2: you can't connect your email marketing provider to squarespace
We all know that email marketing is commonly a huge focus for businesses. And some people have this strange idea that Squarespace can't connect the provider - which isn't true.
you can connect your email marketing provider in a couple ways
1 | connect it using squarespace buttons / forms
Mailchimp is easiest way to connect them, but I don't recommend that provider so let's assume you're with ConvertKit or MailerLite. You can create forms and connect them using google sheet and Zapier.
I personally love that you can have forms that popup as a lightbox that are triggered by buttons. I don't personally do it this way, but I love this option for my clients. You connect the form info to be sent to a google sheet, and then create a Zap so that it will forward to your email marketing provider as soon as the info is entered.
2 | embed third-party form with a code block
Another way you can do this is to create a page for your optin or a blog post where you will offer the optin and then create a code block. You can cope and paste the form from your email marketing provider into the code block and it will appear.
This option is also great if you don't want to mess around with forms and buttons. Just do keep in mind that you can't do this with cover pages - but you could link to a page for your optin where you do this.
MYTH #3: YOU CAN'T CREATE CONVERTING SALES PAGES WITH SQUARESPACE
Y'all ... I seriously am IN LOVE with index pages in Squarespace! This is a template feature that is available with templates like Charlotte or Pacific. It makes it so simple to create sales pages and things.
An index page is a feature that allows you to stack pages together in a specific order.
how to utilize squarespace index pages
1 | create an index page and give it a title
In order to create an index page, add a page like you normally would and click "index". Give it a name and adjust all your settings. If you don't have this feature with a template you have or are looking at, time to find a new template with the feature!
Index pages are super beneficial and you can use them in many ways. Sales pages, optin pages, a page with a header area, etc.
2 | lay out the content, but make a new "page" for each section
The next part is laying out your content. For each section, create a new page within your index. Each page can have any content block and the page background will alternate unless you upload a background image.
It's important to focus on the content first so that everything gets laid out correctly.
3 | input graphics and background images
After that, you can upload graphics and background images! Each section can have it's own background so if you want a particular color or image, just upload it in the media section! That's how I create all the headers you see around my site.
For some pages, I only have 2 pages in my index - the header and the content. Index pages can be used for all kinds of things!
Myth #4: You can't create a membership or private page with Squarespace
This is actually incredibly easy to achieve! The ability to create private pages is built right into the platform. If you want a full membership site, you can use things like tinypass, but I recommend using something like Teachable since it's the most secure.
how to create a private page
1 | create your page and enter a password
First, create the page you want. If you do this for a resource library, make sure to add your downloads! Then go to the settings of your page, scroll down and enter the password. Make sure you don't forget the password so you can give it to others wanting access :)
This part is pretty simple - just create the page and enter the password.
2 | customize the lock screen
Once your page is set up, go customize the lock screen! This will be a design that you see on every password protected page, so if you plan to have multiple pages, keep it .very generic. However, if you plan to only have this one locked page, you can write something that is specific.
You can access this in the design section > lock screen. You'll then be able to customize the background image, branding styles, and what the text says.
Myth #5: you can't host webinars, workshops, or any online trainings with Squarespace
The awesome thing about Squarespace is that it actually has so much capability! You can easily create pages for registration, thank you, and the event page. This is achieved by either a normal page, an index, or a cover page!
You can even customize the page with buttons to your offering, setting up click to tweets, or even inserting some code to hide the menu and other areas of your site!
It is completely possible to host these kinds of events - you could even password protect it if you want to restrict access!
Myth #6: you can't display ads in a blog post or on a sidebar with squarespace
Many bloggers choose to have ads on their site in order to make income rather than producing their own product. While this is not the route I recommend, I still want to help you with your goals.
Ads can be displayed wherever you want using code blocks.
To have a sidebar, you just need to choose the right template.
the following squarespace templates have sidebars:
- Bedford, Anya, Bryant & Hayden
- Montauk, Julia, Kent & Om
- Skye, Foundry, Indigo, Ready & Tudor
Please note some of these only have sidebars on a blog, and not on actual pages.