Starting a website can be a tad overwhelming ... okay, seriously overwhelming. That's exactly why I really wanted to write this post about how to plan your new squarespace website - so you're not overwhelmed trying to get everything done. The good news though? It's pretty easy to get done with Squarespace.
I see it happen all the time - you create an account, choose a template, tweak some things, throw up a few pages, and call it a day. I hate to tell you - that's not the right process to follow. There's a little more to it than that. You want a website that turns curious leads into raving buyers, amirite? Of course you do. It's not a business if you're not making money.
Don't get too worried though - I promise it's not super difficult. You just have to go into this with the right mindset and know what you're doing. You're not JUST making a website - you're making a website FOR YOUR BUSINESS. It needs to be done right.
pro tip: website strategy is important, yo.
The first part to all of this - is the strategy. It's so so soooooooo important to start planning your website with the proper strategy. When you create a website that has strategy in mind, it gives you results. It will book clients, grow your email list, increase sales, or whatever it is that you want to do.
In order to implement said strategy, you'll want to do the following:
- Identify your target audience
- Determine what your primary goal
- List 2-3 supporting goals for your website
- Plan your roadmap, content & navigation
- Carefully choose your squarespace template
Now, let's talk a little more about these, shall we?
Identify your target audience
Earlier this week, I talked about the importance of knowing who your target audience is. This is especially true when it comes to planning your squarespace website. If you don't know who they are, how in the hell are you going to plan out your website in a way that makes them click through and go from reader to lead to buyer?
Spoiler alert: you can't.
By knowing who they are, you know how to write your sales pages, how to plan out your optins, determine what path they need to go on when they land on your website, and so much more.
related post: how to find your niche & target audience
Determine what your primary goal is
The next part of planning your new squarespace website, is knowing what your primary goal is. If you don't know what your end goal is, how are you going to build and grow your business?
You might want your primary goal to be:
- Increase your revenue
- Grow your brand awareness
- Launch your first digital course
Whatever it is, you need to have one so you can start building your business appropriately. Without goals, you just run in circles without making any real progress.
List 2-3 supporting goals for your website
Now. Once you have your primary goal figured out, it's time to get more specific. Think about how can you break that goal down to more specific ones for your business? If you want to increase your revenue, how do you want to make that happen? How do you want to increase brand awareness? What do you need to do in order to launch your digital course?
If you want to increase revenue, you might want to:
- Grow your email list to 1,000 subscribers
- Book 3 new client every month
- Increase your website traffic to 30,000 MPV
Figure out your supporting goals so you can design your website appropriately. This might mean more areas for optins, a CTA to your sales page, or more opportunities to share a blog post. Outlining these goals are super important so that you have the right features in your website design.
Plan your roadmap, content & navigation
Now, once you have your goals outlined, you can start planning the parts of your website. You cannot do this until you know what your goals are. You can now plan out the roadmap, content and navigation links.
Planning your roadmap means you need to determine what path you want a potential lead or reader to go through. They might read a blog post > check out your services > view a portfolio > and then reach out to contact you. But you need to figure out what each step is.
Planning your content happens after you know what your roadmap looks like. You need to know your roadmap first so you know what pages you need so you can start writing your copy, gathering photos, and getting graphics for your pages.
Lastly, planning your navigation happens. You need to know your roadmap and content before you can plan your navigation areas. Your navigation should be arranged in the order you want them to move along. You'll notice in my navigation, it's laid out in the exact way I want a lead to move along. It may take a few weeks, months, or even years, but it's the process they will go through.
By doing this, you'll be able to determine what kind of website features you need. If you need to write a services page, you might want an index page feature, for example.
Carefully choose your squarespace template
You're almost done planning your website!! Now that you've got your goals, content, roadmap, and navigation figured out, you should have an idea what features you need for your template.
Before you do anything, write down your desired website features.
However, be sure you are choosing these features based off your website goals and not just what looks nice. If you need a header for your optin, you might want the ability to add content blocks in the header. If you need to make a sales page, you might want an index page feature. List all of these things out.
Once you know what features you need, time to go shopping! You can now pick out your perfect template.