Direct Sales Strategies That NEED to Stop (And What to Do Instead!)

Direct sales is an amazing opportunity for some and can change lives. But there are some yucky direct sales strategies that NEED to stop. Click the pin to read more (and what you should do instead)!

Let's be honest here ... direct sales has a bad reputation - many of the strategies are annoying, gross, and just bad business. I've seen my fair share of them and have been known to not always have the best response to them.

But there is a better way to go about business. Direct sales doesn't have to be gross. There are other things you can do. I love direct sales and the opportunies it can provide and the ways it can change lives. But I don't love the way some people go about business or the methods that they teach people who sign up under them.

In today's post, I'm sharing direct sales strategies that NEED to stop (and what to do instead!).


What is direct sales, anyway?


If you browse the internet for any amount of time, you'll see lots of ideas around what direct sales really are. But before I explain what it is, I want to talk about what they are not.

  • They are not a pyramid scheme (since they sell some pretty awesome products)
  • They are not a scam (since the products are amazing and worth the price)

Direct sales are however, directly selling amazing products to others without the use of a retail store or location. This can be done with in home parties, online marketing, or by other means.

It gets a bad reputation due to some shitty individuals who clearly don't know what the fuck they are doing. It's not a pyramid scheme since that's when you make money by literally doing nothing. There are amazing products that people truly love. And it's not a scam because it is worth every damn penny!

Since we got that out of the way...


Why direct sales are beyond awesome


It’s really fucking simple

The number of direct sales businesses that can be ran purely online is growing rapidly. Many of these businesses used to have a requirement to host parties and while that's still the case for some, most of them it is optional.

What you do instead is post about your life, answer questions if friends approach you, form relationships with people, and show how much you love and use the products. Like honestly... how fucking simple is that?!

You still have to put in work - but it's really easy. If you want to step up your game (which I do recommend), you should be creating content to provide value to your audience as well, but I'll get more into that later in this post.

You can literally do it from anywhere

It's based online, so you can literally conduct business wherever you are - from your phone. If you have a website, you'll post content on your blog sometimes, too. But you can still do that from anywhere!

If you go to the beach, take the family on a hike, are sitting in the pickup line at your child's school, or are off visiting your parents for Christmas ... no matter where you're at, you can still conduct business.

Even busy moms can do it

With some killer time management, you can still get plenty done and see results. The goal is not to talk to 1,000 people every day. But to form some solid relationships where you can help people. Become an influence so they approach you is even more ideal!

If you hustle, plan, prepare, schedule, make a game plan ... it doesn't matter how busy you are! YOU. CAN. DO. IT.

It has the potential to change your life

It isn't a guarantee, however. It has the potential, but it's not for everyone. You have to put in the work, do the stuff that works for you, and keep going long term as your results keep growing.

But when it does work? Ohhhh, all mighty. One mama went from welfare to buying her dream home and vehicle. I seen her post just today how her team sold $10,000 in only 15 minutes. I've seen others who were able to move out of their parents. I've even seen some who are literally crying because they can afford groceries. Or the ones who can finally take their family of 4 to Disneyland when they never thought it would be possible. 

But then there's the other stuff too ... like the best friends you find. The relationships you build. The experiences you have that you otherwise wouldn't. The people that you get to help. The sense of purpose you find.

It can truly do some amazing things.

You get paid for recommending products you love

Like honestly, if everyone conducted business in a very awesome way, it would have the reputation it deserved. You talk about that crazy new starbucks drink, that adorable notebook you found at target, or those shoes you HAD to have. The companies likely benefited, but you didn't get paid for it, now did you?

Unless you're a mommy blogger who partnered with them ... I bet the answer is no.

In direct sales, you get to use those amazing products you've fallen in love with, show them to your friends, and make an income from it. Post about it, show how it's in your life, get someone else to fall in love with them too, and not only do your friends benefit from those products, you get paid to recommend them to her.

PS: if you click the button below, you'll find a list of direct sales companies you can join. I won't reinvent the wheel by listing them here, so I've linked to a post where you can find them!


Direct sales strategies that NEED to stop … like yesterday!


Cold messaging

Serious question though ... who thought of this tactic?! It's gross and nobody likes it. I've been in direct sales and I don't even like it. Not to mention it's a numbers game, you have to message like 200 people a day and make a couple people will become interested.

The last thing I want is to get a message from someone I've never talked to a day in my life saying "Hey there! There's a sale for my cool product that you probably don't care about but please buy it from me."

Get out of here with that. Everyone hates it and you'll lose friends. Point blank.

Targeting insecurities

This tactic makes my fucking blood boil. Truly. Like how shitty of a human can you be that you target someone's insecurities in order to make a goddamn sale and increase your income?!

WHAT. THE. ACTUAL. FUCK.

I've heard the stories from my friends ... "I posted a picture of Miss S on instagram with the hashtag #newborn and my inbox flooded with people trying to sell to me." or "I had someone approach me in the store pointing out my post partum belly." or "I had a random stranger message me only days after I gave birth trying to sell it to me"

And you know what happens? A woman who just gave life is now feeling like absolute fucking shit because you pointed it out to her about how she needs to "get rid of it" or "fix that" or "get her old body back". 

DO NOT MAKE PEOPLE FEEL LIKE SHIT FOR A FUCKING SALE.

Acting spammy

I've seen this happen too many times ... I did this for a few weeks, myself. People are wonderful individuals that show their life to their friends. They talk about anything and everything that interests them.

They talk about their kids, food they like, vacations they want to take, a funny encounter at the store they had, or some awesome article that they read that you just have to read yourself.

... and then they sign up with a direct sales company.

Suddenly, they have no idea how to be a human anymore. They turn into a damn sales kiosk. They post gross ads, follow/unfollow people, message them trying to be salesy, and so much more.

Here's the kicker: it's better to show your life and you using the products. It comes across way better.

Randomly adding people

You know how I know people do this? Because I myself have done it. For like two seconds before I kicked myself in the head and realize it's a bullshit nasty thing to do.

There is a reason that people will put "If you're going to sell to me, don't fucking add me" in their bio line instead of an actual bio. People randomly add others who they have literally nothing in common with just to try and talk to them and sell to them.

STOP FUCKING DOING THAT! Like, yesterday.

Form a relationship in a group first or something, then add them when you're both cool with it.

Following scripts forever

Scripts can be amazing and useful, but only when you're brand new and need a direction. In the start, it can be rough figuring out what to say and some people need a help to get started. But you should also be modifying that script to sound like you, and sound like an actual human being.

Once you find your groove, just talk. Have a conversation. Be a goddamn human. Don't use scripts. It makes people feel shitty. Like you're a telemarketer, reading a script to them instead of being personable.

providing false information

So this isn't exactly a strategy ... but it needs to be included. I can't even tell you how many people I've seen online that give out the wrong information to people online. When you are brand new, you absolutely need to fact check every little thing!

When you just start, hit up your family and friends WITH INFORMATION SHEETS IN FRONT OF YOU - no exceptions. And for the first several weeks, you should be studying those for all the major products like it's your damn college final. Not only does bad information potentially ruin the reputation of a company when you set up false expectations, it can cause issues with your client.

And if you're in the health and wellness industry .... always alway always recommend they consult with a doctor if they have a concern with a particular health condition! Take that shit serious, yo.

Failing to take care of your customers

After you sign up a customer, you need to take care of them. Point blank. Do not treat them like a paycheck! Make sure you are taking care of them and going above and beyond to create an exceptional experience. You can do this by:

  • Sending them a welcome email with vital information about using their products
  • Creating a Facebook community for your customers with tutorials on using the products
  • Follow up with them to see how things are going and if they have any questions
  • Mailing them a thank you packet with personal recommendations

And that's just a few things you can do! Make sure they are taken care of.


Direct sales strategies that will make you a rockstar


True relationship building

The fake spammy shit needs to stop, we know that. What you really need to do is work on building relationships. Join groups that align with your interests - Disney, pitbulls, knitting, whatever it is.... and provide value in the group. Don't ever mention you're with xyz company. 

Form a connection and then after a while, add the person you formed a connection with.

Then start becoming friends with them on a deeper level. Talk to them, learn about thier interests and just be human. Let the sales naturally follow.

Providing value to your audience

You know what people love? People who actually give a fuck about them. I've been praised for the way I interact with people and how I conduct myself. While it's a nice compliment ... it also shows how many yucky individuals are online. And it makes me pretty sad, to be honest.

A wonderful thing you can do is to provide value to your audience. Have genuine conversations online. Provide tips and tricks to help people improve their well being. Host Facebook live events helping them.

Become a personal of influence so people trust what you say and helping them will benefit you way more than anything.

Building a website with intention

This isn't exactly a requirement, but it can really help. Everyone is using Facebook in similar ways. Imagine if you had a full website of blog posts of content related to what you do. you show how awesome your products are, what you love and hate, and everything in between.

Not only will more people find you because you'll pop up in Google search and Pinterest ... but it creates more trust. If you build your website properly, it can really help you.

Making people love YOU

Here's the thing - there are a million other people online doing the same thing as you. Direct sales isn't new and more than likely, the company you are with isn't new either. What you're trying to sell isn't anything new.

The trick is to make people love YOU and how you run your business. Why should they buy from you over someone else?

If they fall in love with you, connect with you, and trust you, they will be more likely to buy.


What direct sales strategies have you seen that you hate? What ones do you love?

Let me know in the comments


Why Strong Branding Matters

Do you have strong branding in your business? I'll talk about why strong branding matters - what it is, what elements to include, and why you should give a fuck in the first place. Click this pin to read more!

Let's be honest, the term branding is confusing and most of us don't give a fuck about it. But honestly, everyone needs to know why branding matters. Because it really does. You can have strong branding and see huge things happen or have weak branding and really struggle.

But before you can even think about how to set strong foundation, you need to understand what it is and why it matters. It's not only a logo with the perfect fonts and colors. It goes way beyond that.

In today's post, I'm going through what it is, the different elements, and why it matters in the first place so you actually give a fuck about it!


What is branding?


While I could easily sit here and ramble on about what branding truly is and why it matters, I'm going to reference my favorite quote instead. It's said by the founder of Amazon and it's the most accurate quote out there if you ask me.

"Your brand is what other people say about you when you’re not in the room." - Jeff benzos

In short, branding is about the impression you leave behind. It's the way you make someone feel about you and your business. It's not just some cool looking graphic on pinterest or that logo you have plastered everywhere.

Think about some famous companies - Starbucks, Apple, McDonalds, Nike, Target.

Each one of these will make you think of something whether it be positive or negative - no matter if it's the products they serve or the customer service they deliver. Those thoughts that pop into your head - that's their branding.

Now I want you to think about what you want someone to say about you when they hear your name. That is your brand.

If you're branding yourself, the same rule applies - even if you're in direct sales.

You want to brand yourself from the start. If you're in direct sales - you don't want people to just think about It Works or Younique or LuLaRoe. What are you doing to make them have thoughts and opinions of you?

The important thing here is to provide value and help them so that they naturally want to come to you over someone else.

I don't care what your business is - you have competitors. And while I'm all for healthy competition and will encourage you to form relationships with those people, you need to make an income.

There's a million people on Etsy selling tshirts. There's a million distributors for It Works selling wraps and greens. There's a million virtual assistants out there selling thier services.

What makes you different? What experiences, memories, and relationships are you creating for your tribe?


2 main elements to branding


As I've stated above, your branding is not just a logo or brand colors. It's not just who you call yourself or who you help. It's actually - all of those things intertwined together. They each serve a purpose and you can't run a business with one and not the other.

You need to have a strong foundation and that includes all the necessary pieces of a strong brand.

The visuals you see

The visuals of your brand are your first impression - they are what determine if a potential client or customer chooses to click over to your website, decide to stick around, and make an initial judgement about how trustworthy and credible you are.

Do not underestimate the power of cohesive branding. 

This is not to say you need to hire a designer from day one - because you don't. But don't half ass it and put up sloppy nonsense that's all over the place. You need to put thought into it and really build it to impress.

If you're living on a DIY budget, save up and find some amazing premade branding from designers who know their shit. I promise you this - cheap branding will not pay off in the long term.

A few tips I have for you as you go through this step, include the following:

1  | Design cohesive branding

If you're not sure what that means - it means design elements that are unified and go together. When you have cohesive branding, you'll stand out and have an easier time gaining trust and being recognized online. I cannot tell you enough how important it is to have a streamlined and cohesive brand. So. Freaking. Important.

2 | Create a brand style guide to maintain consistency

A brand style guide is a document that outlines all the elements with your brand. It helps maintain consistency for you, your team, and anyone else who will work with your branding. This keeps everything on point while you make sure everything is cohesive.

Design your logo, submarks, social media ads, etc with the same elements. Choose a color palette that you will use for your branding, choose some fonts, a few variations of your logo to use in certain situations, photography styles to stick to, and whatever else you really need.

If you need help with creating your own brand style guide, you might find my previous post useful:

3 | Make an impression and stand out with your messaging

I know, this section is supposed to be about branding, yes? Well - I still feel your messaging has a lot to do with your first impression. Oftentimes, your client or customer will land on your website for the first time and see your logo, your header images, and that main headline you use. 

It needs to line up with the rest of your brand - it needs to have the same feel, style and tone as the rest of it.

Make an impression and stand out with your messaging, mama! Talk the way your dreamies talk online and truly connect with them on a deeper level by making sure your messaging is on point.

The details you experience

Once you nail the visuals of your brand, you need to have all the details and experiences nailed down as well. You should have your business planned out and put some concrete thought into all the details. It makes it easier to build your business and makes it clear you know what the fuck you're doing.

But what are those details? I'm glad you asked ...

1 | Mission statement & keywords

It's important to know what the true mission behind your business is. Ask yourself these questions:

  • Why did you start your business?
  • Why did you choose THIS business?
  • What is your #1 goal or objective behind your business?

When you have that nailed, think about what keywords you would use to describe your business. Think about:

  • How do you want your dreamies to feel when they land on your website?
  • What words do you want them to use to describe their experience?

2 | Your dreamies (aka clients and customers)

Next, you need to identify your dreamies, in other words those clients and customers you'll want to work with. I highly recommend choosing someone you already know and have worked with. It makes it easier to tailor everything to them and conduct market research.

Stay away from common avatar profile bullshit you see online surrounding this idea. Instead think about:

  • What are they struggling with?
  • What does their day currently look like?
  • How will they connect with you?
  • How will you solve their problems?
  • What is THE moment that they come looking for help?

3 | Goals for your business

I want you to go crazy here - like out of this world crazy. It's easier to hustle when you have big goals in mind.

  • What kind of services and products do you dream about offering?
  • How much income do you want to make in your business?
  • How many people do you want to help?
  • What lifestyle changes do you want to make because of your business?
  • What do you want to invest in with your business?

Write them all down. Every single one of them.

4 | Offerings & processes

Hopefully, you've talked to your dreamies before working on this step. Validation is important! (that's why you'll notice I took down my work with me page while I focus on content so I can learn about y'all a little more first)

But once you get to that step - start forming your offerings. Refine them until you're lighting up with passion and excitement because they are PERFECT for your dreamies. They'll be throwing money at you! But also make sure to outline the process for each offering - no matter if it's a product or service.

Perfect it. Tweak it. Have everything covered to create the perfect experience. Blow their fucking mind.

This is so important for one very reason: you're not a snowflake - you are not different. You, yourself are, sure. But your offering? I'm sure it's being done in 100 different ways online. You need to focus on the experience you provide. My clients can go to any designer and get the same logo, but they'll come to me because they get an out of this world experience that makes them FEEL GOOD AND SEE RESULTS.

Bam. 


Why branding really matters


Alright, so I talked about what it is, what it includes, but why should you give a fuck? I get it. It sounds not only confusing, but like a giant sack of effort that you'd rather not deal with. But here's the thing ...

Having some strong branding can make or break the success of your business.

And let me tell you why that is ...

It makes you easier to remember

When someone mentions a particular business or famous icon, you know exactly who they are talking about .. usually. When you have a strong brand - both in the details and the visuals, people remember you. They remember the experience they had, what you specialize in, who you help, and what you visually look like.

In turn ... they'll talk about you when a particular person needs help with something that you do. When they have a problem and they know you're the person to go to.

When you have your shit together, people will remember you and you'll grow. You'll gain a reputation.

You’ll stand out against competitors

Your competitors will likely all be doing something similar - and fucking rocking it. Otherwise, they wouldn't be your competitors, am I right? So you need to see what they're doing well and light that shit up at a 100 fold. Take mental notes and do it better. Put your own twist on it.

When you make a statement with your details, your visuals, your offerings, your experience ... you'll stand out. People will know who you are and mention you and make noise online for you.

Some things to think about ...

  • What kind of strategies have none of them tried?
  • What special offerings can you create to get known for?
  • Who can you connect with that nobody else is?

Become the expert. Become known. Stand the fuck out against everyone else.

It builds the know, like, and trust factor

Naturally, when you have your branding fucking nailed - you instantly gain credibility. People are finding you and they're impressed. You look professional, solve thier problem, and foster the perfect experience. This creates the know, like, and trust factor.

They're finding you online because you're standing out so you become known. They like what you do. They trust you because you're the real deal.

Without solid branding - this usually doesn't happen. 

You’ll have an easier time running your business

The best part of all of this? It's a million times fucking easier to run your business when you have this shit nailed. You don't need to play around with a million different fonts because you use the same ones across all graphics. You don't need to struggle writing your content because you know exactly who you're writing it for and how you're helping. You don't need to wonder around about what steps to take next because your processes are nailed down.

You have your shit figured out and it's so fucking easy to go about your business. 


What do you struggle with the most when it comes to your branding?

Let me know in the comments!


Why I Will Not Recommend Squarespace to Every Client

Not everyone needs to be on Squarespace, and this is why I will not recommend squarespace to every client! Click the pin to read more.

If you browse around here, you'll see one thing in particular: I have an undying love for the Squarespace platformHowever, I do not believe it is the best option for everyone. Some businesses will be too advanced for the abilities of Squarespace.

Not every client that comes my way will be best suited for Squarespace, and that's okay! I offer my design packages to work with a wide variety of platforms for that very reason. While I love Squarespace, sometimes WordPress or Shopify might work better.

In today's post, I'll be sharing why I will not recommend Squarespace to every client.


Nothing is a one size fits all


There's a lot of noise out there that will tell you "_________ is the best platform and everyone should use it!". But let's be honest - that's not true. Not everyone is fit for a particular platform. They all have a purpose and are a perfect fit for a particular person, but not for everyone.

There's a few things you have to think about that really determine what platform you'll need to be on.

consider your long term goals

The first thing you need to consider with just about anything related to your business - especially your website. What types of offerings are you going to launch? What is your #1 goal for your audience? What kinds of features will you need in order to support these?

As an example, if you want a very complicated membership system with say a public forum, you might want WordPress because it can handle these capabilities.

If you only want a basic website and will have courses hosted on Teachable, Squarespace might be fine for you.

And if you want a store front with advanced features, Shopify might be the best fit.

Different platforms will suit you better depending on your goals.

access your tech skills

The other part of the puzzle you need to think about is how comfortable you are with learning tech skills. Do you know about as much as your 90-year-old grandmother? Or are you a complete wiz who can do the most advanced stuff in just a few minutes of figuring it out?

If tech isn't your thing, Squarespace will be an amazing option for you since it's so simple.

But if you want advanced features and are comfortable with tech, WordPress or Shopify might be an option.

Keep in mind that while Squarespace can't do advanced stuff out of the box, you can make it work if you need that platform due to your limited tech abilities.


Squarespace isn't always the right fit


Squarespace is amazing and my favorite platform, but it's not perfect for everyone. There are a few downsides to Squarespace. If these issues are a big deal, well then by all means, stick with Squarespace. I won't blame you at all! ;)

the features are very basic

For me and my business, Squarespace does a great job in features. I can setup a coming soon page with the cover pages, design beautiful sales pages with index page feature, and have an announcement bar at the top. I can even create a header with a call to action or place an email optin down in the footer.

However ... it doesn't do anything more advanced without the help of another tool.

If you want a fancy membership site with lots of capabilities, for example, you'll have a hard time achieving that with Squarespace. Or if you want a robust commerce system for physical product sales, that might be hard to get.

In some cases, Squarespace is great. In others, you might want to look into choosing a different platform.

customization options are limited

The awesome part of Squarespace is the visual editor - you can easily change the fonts, colors, size, etc of every template. However ... that's all you can really do. You can brand it with images and graphics and how you lay everything out, sure.

But in the end ... you don't have options to customize beyond the basics.

Sure, you can hire a developer to make changes but that can get expensive pretty quickly. I'm also very confident in the thought that after I work with clients, they should have the ability make changes if they want to.

In most cases, this is the case. But for some, they can't make the changes they want on their own. On other platforms, you can customize  a lot more because there is the ability to do so.

Squarespace is amazing but if you're looking for a feature that none of the templates have ... you're out of luck.


choosing the right platform


Now with taking this all into consideration ... what platform do you choose if Squarespace isn't the right fit?! I was on WordPress for years so I will usually say that platform. But, I have also heard good things about Shopify. 

Let's go over these two platforms, shall we?

Wordpress

1 | Advantages of using WordPress

I loved WordPress for so long because of how advanced the functionality is. You have entire library of themes and plugins. You can do just about anything you want with it. It has the ability to grow with your business if you later on end up having some BIG goals to achieve (such as ones mentioned above). You also have more control over the SEO settings of your website. There's also ALOT of help out there with learning the platform since it's so popular.

If Squarespace isn't for you, WordPress is an incredible option.

2 | Disadvantages of using WordPress

There are however .... a few disadvantages to this platform. There's more maintenance required, it can get expensive, and the learning curve is pretty steep. I didn't have any problems, but I know many who did. One problem I did run into though, is I had problems achieving the look I wanted without paying a good chunk to my developer. And while she's kind of amazing, I'm not at that point in my business yet where I can afford her services aside from a few things here and there. With that said ... there are some way more amazing themes out there now than there were even 6 months ago when I was still on WordPress.

shopify

A small disclaimer to add is that I have not personally used Shopify. I am including it because I know it's a popular option. I have rounded up the information below from research and hearing what others have to say about it.

1 | Advantages of using Shopify

Shopify is a great option for anyone who wants an online store - especially when selling physical products. It has all the features you need and will walk you through the process. Everything from adding products to customizing your shop to adding tax rates. It also a killer support team, awesome SEO setting options, and is customizable. It's a great option for anyone who wants to build a business that will primarily be an online shop.

2 | Disadvantages of using Shopify

Some of the disadvantages of using Shopify over WordPress is the cost - it can get kind of expensive depending on the plan you choose and how low you want your transaction fees to be. The designs are also setup in a way that can be confusing and there isn't a good way to add a blog or other pages in a way that looks great like on WordPress. It is, however, a pain if you want to switch platforms.


What website platform do you think will be best for your new website? 

let me know in the comments below!


Profitable Business Ideas for Stay at Home Moms

Profitable Business Ideas for Stay at Home Moms

Let me be real honest - I'm in a crazy ton of mommy groups. Like ... literal hundreds of them - some mainstream, some "crunchy", and others are somewhere in between. But no matter what group, I SEE YOU, MAMA.

I see you venting because you're overwhelmed trying to work a day job while being a mom to 3 kids that you barely see. I see you asking how to make some side income because you're struggling but you'd be paying too much in daycare to justify that day job. I see you talking about how much you need a side thing because only being a mom is exhausting.

No matter what the story is behind it ... I see you. I want to help.

"Please Stop Barking!" & More Weird Things Moms Say

"Please Stop Barking!" & More Weird Things Moms Say

Recently, I asked the question in a mom group of "What is the weirdest thing you've ever said to your child?" and the response was absolutely HILARIOUS. Moms say weird things to their kids apparently! LMAO.

I was laughing pretty hard at all these, honestly. Most of them are about licking things so I think we can see a very obvious stage toddlers go through!! But nonetheless, we can all agree that we can get a laugh or two out of these.

I felt I just haaaad to make a post about it! I mean ... I can't be the only one to laugh at this shit, right? I'll leave you there with enjoy ... all the weird things that moms say. 

How to Plan Your New Squarespace Website

How to Plan Your New Squarespace Website

Starting a website can be a tad overwhelming ... okay, seriously overwhelming. That's exactly why I really wanted to write this post about how to plan your new squarespace website - so you're not overwhelmed trying to get everything done. The good news though? It's pretty easy to get done with Squarespace.

I see it happen all the time - you create an account, choose a template, tweak some things, throw up a few pages, and call it a day. I hate to tell you - that's not the right process to follow. There's a little more to it than that. You want a website that turns curious leads into raving buyers, amirite? Of course you do. It's not a business if you're not making money.

Don't get too worried though - I promise it's not super difficult. You just have to go into this with the right mindset and know what you're doing. You're not JUST making a website - you're making a website FOR YOUR BUSINESS. It needs to be done right.

How to Design Your Brand Style Guide

How to Design Your Brand Style Guide

If you're one of the many that has been struggling with the design portion of getting your blog set up ... you'll really benefit from today's post about how to design your brand style guide.

I'm someone who will get lost on Pinterest, scrolling through all the brand style guides. They're beyond drooooool worthy. Like damn, some of these are beautiful.

But if you're not a designer, you might just be overwhelmed by the process. What the heck is it? Why do I need one? How much (or how little) am I supposed to include in this thing?!

For my clients ... I always tailor it to them and their needs. Some of them might need something detailed to keep them on track while others will do better with just basics to avoid overwhelm in maintaining cohesiveness with their brand.

How to Find Your Niche & Target Audience

How to Find Your Niche & Target Audience

Ahhh, the good old topic of how to find your niche and target audience. You probably read the title and immediately felt your brain melting into a pile of Nickelodeon green slime. I mean ... nobody really gives a fuck about that, right?

Well, yes. You're right. Kind of right.

Everyone online tells you that you need an entire profile of your target audience. You know the drill - age, occupation, address, social security number, credit card information, etc.

Okay, maybe I'm over exaggerating just a little.

But seriously ... why do we need to know SO MUCH about our target audience?! It's a little crazy ... amirite? 

6 Squarespace Myths You NEED to Know About

6 Squarespace Myths You NEED to Know About

You're ready to finally launch your brand new blog and are even considering using Squarespace - but you have some hesitations in using the platform. In today's video, I'm sharing 6 Squarespace myths you NEED to know about.

There are a lot of ideas surrounding Squarespace out there today - there's so much noise when it comes to comparing it with WordPress. It can be super overwhelming. Today, I want to help bust through some of those hesitations you have.

I tried Squarespace on THREE different occasions before getting totally hooked to this powerful platform. In fact, there was one of them in which I came back completely hating the platform with every fiber of my being.

Why I Switched From WordPress to Squarespace

Why I Switched From WordPress to Squarespace

You're ready to finally launch your brand new blog - but you're stuck on which platform to use. In today's video, I'm sharing why I switched from using WordPress to Squarespace.

I used WordPress for a very long time and until this year, thought Squarespace was a joke. I thought it was just this lame platform that lazy business owners used. Now I'm laughing at myself... After trying it enough times, I got hooked to the benefits Squarespace has to offer.

While I loved using WordPress, it definitely was a headache at times - performing updates, making sure plugins didn't conflict causing my site to crash, making it look exactly how I wanted, among other things.